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Marktforschung: Grundlagen und praktische Anwendungen

Selling a copy of "Marktforschung: Grundlagen und praktische Anwendungen" by Jörg Koch and Florian Riedmüller. This book covers the fundamentals and practical applications of market research. It includes additional material such as PowerPoint slides, learning videos, and datasets available through QR codes and the website. Perfect for students and researchers in the field of marketing!
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