Pre-Suasion: A Revolutionary Way to Influence

Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B Cialdini PhD Summary below - What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Feel free to message if you have any questions! I live in Tsawwassen. Available 9am to 8pm.