Marketing Metrics: The Manager's Guide, Fourth Edition
$28 or trade
This book provides a comprehensive guide to accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. It covers how to measure key performance indicators, attribute purchase decisions.
ISBN-13: 978-0-13-671713-3
ISBN-10: 0-13-671713-6
- ConditionNew
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Victor
Seneca
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