Cruising: A Guide to the Cruise Line Industry, Second Edition

This book provides a comprehensive and updated guide to the cruise line industry. It covers everything from the basics of cruising to the intricacies of the profile. The text includes detailed information on selling, marketing, ship types, and the cruise experience. It also explores the industry's operational aspects, and environmental materials. Chapters also cover interactivity, exercises, and internet applications. Key features include consistency and valuable support to CLIA's certification program. The book also highlights the phenomenal growth of the cruise industry. An easy-to-read and understandable format helps students and professionals. Thought-provoking questions for discussion help the student or new travel professional think critically about cruise travel. Key terms and phrases are bolded for easy comprehension. Photos, graphs, and sidebars expand each chapter's content. Interactive exercises help readers understand how to sell cruises and plan itineraries. Several sample pricing grids and accompanying text show how to choose a cabin for a client.