Christ was an Ad Man How to Create the Miracle Ads

witty and wild testament on how to create the miracle ads "He thinks big, spends small. His ads are sheer genius." -Advertising Age. What happens under the covers of the advertising business is revealed between the covers of this book. In this amazing new testament on advertising, Robert C. Pritikin shows how hype, weaseling and subterfuge can sometimes lead to advertising successes. But the miraculous advertising campaigns are born from deep convictions, inspiration and simple honesty.